Don’t we all miss the cosy and luxurious comforts that come along with staying in a plush hotel during our holidays? While most of us are living in countries with stay-at-home orders in place, staying in a hotel might be a far-fetched dream for the time being. But don’t worry because Taj Hotels is bringing its signature hotel experience to your home now with the help of Tata Cliq. Read on to know more. By Amitha Ameen
Thanks to the Coronavirus pandemic, the tourism and hospitality industry apart from being one of the worst-hit industries was also almost brought to a screeching halt. While we as customers missed the luxuries that came along with staying in a hotel, the hotel industry has been dealing with its own struggles in terms of reduced occupancy rates, the stigma of staying out brought upon by COVID-19 and much more.
While travel may have picked up in a few places across the world, it is still largely stagnant as people are wary of stepping out and let alone check into a hotel during this ongoing pandemic. This is why like other businesses, the hospitality industry, too, is looking at other ways of income sources that will not only help keep businesses afloat but also retain customer loyalty.
Indian Hotels Company Limited (IHCL) that owns Taj Hotels has come up with an ingenious way of ensuring that their privileged guests don’t miss out on the quintessential Taj experience, whose reputation has pierced through the far corners of the hospitality world. The brand has come up with a new venture called [email protected] that has made available a curated selection of products that reflects the brand and that guests have come to love over the years.
From signature bed and bath linen sets including spa robes to a host of other wellness products — Taj Hotels is bringing its hotel experience to your home through this new online venture. The company’s products will retail on Tata Cliq, an e-commerce site by the Tata Group.
In terms of the products, a signature queen bed set with pillows and bed linen will cost you INR 25,000, while a pair of silver cufflinks featuring the iconic Taj dome is priced at INR 5,950 and the wellness range products start retailing at INR 800.