The Oberoi Group has always proved to be one of the best in the hospitality business. And taking the legacy forward, Oberoi hotels and resorts have embraced a new brand identity. By Kumar Shree

The deep belief and commitment to guests that Oberoi practices is absolutely inspirational. In order to gain more solidarity on the same front, Oberoi underwent a journey of brand re-discover. The aim was to come up with something, which reflects the sincere care and personal attention that guests at Oberoi admire. After extensive research, what came out was something that Oberoi proudly presents as its new brand identity.

Oberoi Hotels & Resorts have revisited their identity to ensure that it reflects all its core values and proudly presents the “Oberoi Sun.” The “Oberoi Sun” translates into warmth, energy and a sense of well-being that is always on offer, and what the guests experience. This is the promise that Oberoi makes to every single guest. Apart from coming up with a new brand identity, they have also come up with a fresh and revamped website. The same aims to emulate the on-ground experience at hotels and resorts via a digital platform. The website also captures the unique Oberoi experiences offered across all the hotels and resorts through a film. The words ‘Heart. Felt.’ has been added to explain the way guests describe their Oberoi experience.

Talking about the branding initiative, Mr. P.R.S. Oberoi, Executive Chairman, The Oberoi Group says, “For all of us at Oberoi Hotels & Resorts, our guests come above everything else. This has been the foundation of our existence for over 85 years and holds as true in our hearts and minds today as it did when the first Oberoi hotel was established by my father Rai Bahadur M.S. Oberoi in the 1930s. With a deep belief and commitment to our guests, we thought who better to guide us into the future than our guests, initiating an exciting journey of brand re-discovery for Oberoi.”

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