If reading the title itself has got you all excited, then you’re in for a lot of surprises at the Museum of Ice Cream (MOIC). An experiential installation that derives its inspiration from ice cream, MOIC is all things fantasy. Why ice cream? Well, isn’t it the global symbol of joy, unadulterated happiness and all about living the small joys of life? Other than San Francisco, MOIC also has its doors open in Miami, New York and Los Angeles, offering a never-seen-before experience to all its visitors, enticing them with imagination and creativity of a degree that was unknown to us. By Shubhanjana Das
What’s on exhibition at this museum? Products from San Francisco’s top and most iconic ice cream producers such as Mission District’s famous Bi-Rite, the West Coast’s sensational Salt & Straw, Berkeley-based CREAM and the old-school San Francisco ice cream sandwich, which is an absolute legend in the area. The entry tickets come for $38 for all ages and obviously include a LOT of ice cream sample trying. MOIC boasts of inspiring all the senses and we have started to see how.
You can expect to dive into the museum’s most popular and photogenic corner, which is the sprinkle pool that has over 100 million custom-designed sprinkles not just to look at but to dive into, too! What else is in store? The magical candy garden to a push pop installation and even a Pop Rocks-themed cave and installations that take us back in time by indulging all our senses including smell and flavours.
The in-house Cafe 1950C serves a range of ice-creams (duh!), drinks and savoury items. The cafe is open to public but the museum’s ticket can only be found and booked online, and they sell out like hot cakes.