Lifestyle Asia (LSA) announced its launch in India with a glamorous, experiential evening that was all about ‘Celebrating Luxury’.

On December 7, Lifestyle Asia (LSA) announced its launch in the country at Mumbai’s Tote on the Turf. LSA showcased their approach to luxury in the Indian context, over great music, cocktails and company.

Rahul Mishra
Rahul Mishra’s creations at the Lifestyle Asia launch in Mumbai.

To do this, not only did Lifestyle Asia celebrate the occasion with Mumbai’s coolest movers and shakers, but also unveiled their idea of luxury via a glimpse into their big launch video series: ‘The Luxury Makers’. The series gives an insight into the lives of people who define luxury in the country – designers Abu Jani & Sandeep Khosla; restaurateur Gauri Devidayal and her husband Jay Yousuf; Cecilia Morelli Parikh, owner of the multi-designer store Le Mill; designer Rahul Mishra; and architect and product designer Ashiesh Shah.

Parizaad Kolah Marshal & Manasi Scott
Parizaad Kolah Marshal & Manasi Scott

Under the canopy of trees and the backdrop of Mumbai’s race course, Lifestyle Asia also set up an experiential affair with beautiful installations and displays that defined the verticals on the website in the best way possible. Beauty was highlighted by the luxury brand Pure Earth; fashion by Rahul Mishra’s couture creations; design by Ashiesh Shah; wedding by Aurum by Varun Bahl; alongside a peek into luxury travel by Cox and Kings.

Bjorn Rettig & Ewelina Woznica
Bjorn Rettig & Ewelina Woznica

While sipping on Old Fashioneds created with Johnnie Walker, guests reveled in the indulgent ambience and great conversations, while enjoying music by Dualist Inquiry.