This year, you can safely enjoy the Hong Kong Wine & Dine Festival from the comfort of your home as the annual event will be held on a virtual platform. By Tanvi Jain

Hong Kong Wine & Dine Festival

In light of the ongoing COVID-19 pandemicthe Hong Kong Tourism Board (HKTB) has  announced that its annual signature event — Hong Kong Wine & Dine Festival — will for the first time be celebrated in a virtual format. 

“The Hong Kong Wine & Dine Festival has been one of the most popular events among locals and tourists alike since its inception over a decade ago. Despite the COVID-19 outbreak this year, we hope people can continue to enjoy Hong Kong’s unique dining culture while providing business opportunities for the local F&B sector amidst this challenging economic climate. Organising the festival virtually allows us to achieve both the objectives without compromising on the health and safety of the public,” HKTB Chairman Dr YK Pang said. 

Hong Kong Wine & Dine Festival

“The virtual Hong Kong Wine & Dine Festival will strive to recreate the festive, joie de vivre atmosphere that the event is famous for, by offering access to exclusive wine and gourmet experiences curated by experts. Taking advantage of the virtual format, the event will be extended from the usual four days to several weeks so that more people can participate regardless of time and geographical constraints,” he added. 

In order to preserve as much original flavour of the physical event as possible, HKTB is also building an online hub where most of the festival programmes will take place. A variety of wine merchants will be providing special discounts and products tailored for the festival, which participants can browse and purchase in a virtual exhibition space. Moreover, renowned wine and food critics, chefs and experts will also be invited to speak on wine-pairing and culinary topics in virtual workshops and classes. 

Hong Kong Wine & Dine Festival

The Hong Kong Wine & Dine Festival was earlier scheduled to take place from October 29 to November 1 this year.  

Since its launch in 2009, after Hong Kong and Bordeaux signed the Memorandum of Understanding on Co-operation in Wine-related Business, it has managed to attract more than 1.4 lakh visitors annually and features over 400 wine and food booths from different brands and wineries across the planet.  

Apart from this, the annual Hong Kong Cyclothon, which was supposed to take place in November this year was also cancelled due to the Coronavirus outbreak. 

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