There’s nothing quite as enticing as the prospect of free booze. Now, club that with the destination of Goa. That’s right, there’s a sure-fire way to drink up with no charge, and we’ve got the details here. By Gayatri Moodliar
While Goa’s journey towards becoming a tourist hotspot—for both foreign tourists and Indian—has been an exciting one to witness, it’s also gathered up a lot of garbage along the way. Literal garbage. The coastlines of beaches are part trash, part sand, and the littering doesn’t seem to stop. Enter alcohol. With the intent of cleaning up the beaches, pop-up ‘Waste Bars’ have started to emerge that barter off beer and cocktails for beer caps and cigarette butts. The aim is to incentivise the cleaning up of beaches, or prompt people to stop throwing away items irresponsibly in the first place.
The concept was kicked off by Drishti Marine in association with the State Tourism Board as a part of the #TeraMeraBeach campaign, and had its launch at Baga beach’s Zanzibar shack. More such bars are being planned for the upcoming months.
“The waste-bar is a win-win concept. It’s positive for the venue as it is a positive event that attracts a crowd. You get very happy customers as they feel they contribute to the society and get a free drink for it. And for brands, it helps in positioning,” Noreen van Holstein, who created the campaign with Drishti Marine, told IANS.
So, all that’s left to do is clean up and say cheers?