Do you know that the elegant hotel building of Taj Mahal Palace Hotel, Mumbai, has acquired an image trademark? An image trademark is just like an Intellectual Property Right but for architectural buildings. It gives a building the recognition it deserves for its design and exclusivity so that it isn’t replicated in any manner. By Jasmine Kaur
The Taj Hotels, Palaces, Resorts & Safaris is one of Asia’s largest group of luxury hotels, comprising 98 hotels in 61 locations, each offering an unrivalled fusion of warm Indian hospitality, world-class service, and modern luxury. For 114 years, Taj Mahal Palace Hotel, Mumbai has set a benchmark for fine living with exquisite refinement, inventiveness, and warmth.
Now, the skyline of Mumbai has another feather added to its cap. This is the first building in the country to be accorded the prestigious title of an Image Trademark. The distinctive red-tiled Florentine Gothic dome is remarkable and we think the recognition was due.
“For more than a century the Taj dome has anchored the Mumbai skyline…we are very proud to recognise its important role as a symbol of Mumbai’s people and its past through the trademark,” Taljinder Singh, Area Director – Mumbai and General Manager, The Taj Mahal Palace, said in an interview.
It’s a proud moment for all Indians. What this title also implies is that now, the any commercial use of the images of its iconic dome and grand exterior will be on prior written consent from Taj Hotels Palaces Resorts Safaris.
Gladly, it is a step towards preserving this asset and its intricate designs. Appreciation of art and architecture of this kind will have an immense impact on the other architectural marvels of the country. The hotel has hosted many eminent personalities, including Neil Armstrong, John Lennon, and Barack Obama and today, its defining structure has carved out a new identity in the eyes of its patrons.