The Travel+Leisure India and South Asia’s India’s Best Awards 2016 revealed some exciting names in the travel industry. The readers voted for Israel as the Best Heritage Destination.

The Wailing Wall, Jerusalem.
The Wailing Wall, Jerusalem.

Israel Promises Heritage

‘The Promised Land’ – it echoes a sense of long, virtuous past. And true to what it is called, Israel boasts of history and heritage that will take you into the past. Regarded by Christians, Jews and Muslims as the Holy Land, as a traveller you will experience the diversity in heritage and culture in the land that was also the meeting point of three continents and two seas. From the desolate crusader castles such as Acre to the ports like Haifa where seamen, travellers and the pilgrims stopped for a rendezvous; from desert like Nigev that was home to moving tribes, lost armies and merchants to rich sheikhs’ tombs with whitened domes, silent Christian monasteries and decorated synagogues that go back in history.

Celebrating the Assets

As it boasts of 10 UNESCO World Heritage sites, Masada – an ancient fortification located on the eastern edge of Judaean Desert overlooking the Dead Sea – and the Western Wall that surround the old city of Jerusalem are amongst the most popular. One of the oldest cities in the world – Jerusalem – irrefutably is the most visited city in the country. As the country bears the brunt of its internal conflict on tourism, at the recently concluded WTM London it announced its plan to tap two markets – LGBTQ and Hispanics – characterising them as religious and traditional.